Kochdaheim
A warm and approachable website for a chef-to-home marketplace, connecting busy Berlin households with talented chefs.
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About Kochdaheim
A Berlin-based marketplace bridging the gap between households craving fresh, home-cooked meals and talented chefs seeking fair, flexible work. Founded from personal conversations with families and chefs who both needed a better solution.
The challenge
- No existing website to communicate their story and services
- Building a visual identity from scratch
- Needed a bilingual platform (German + English) from day one
- Had to feel warm and personal, not like a typical food delivery app
- Client required a CMS they could easily update without technical help
My role
Strategy
Discovery workshops, content planning, bilingual structure, Framer CMS strategy
Design
Brand-aligned visuals, responsive design, component system
Development
Framer build, CMS setup, multi-language implementation, client handoff training
Designs
A warm, approachable design that feels personal and trustworthy, reflecting the human connection at the heart of the service.
Problems & solutions
Mapping the needs of two distinct audiences: time-strapped households and passionate chefs looking for stability.
Pain points
No digital presence
The business was running on word-of-mouth and personal networks. Without a website, they couldn't reach new households or chefs, and couldn't explain their unique model at scale.
Two audiences, one platform
Had to simultaneously attract busy families (who want convenience and trust) and professional chefs (who want fair pay and reliability). Most platforms serve only one side well.
The opportunity
Clear storytelling
A narrative-driven website that explains "why this exists" before jumping to features. Visitors understand the mission first, making the service feel personal and warm.
Bilingual by design
Built-in German and English from the start, with easy CMS controls for the client to tweak translations. No custom code, plugins or workarounds needed.
Let's work together
Open for new opportunities and interesting projects.